Collective efforts often rely on high-capacity “stars”—star employees, lead investors, or major donors—whose participation disproportionately determines success. Is it better to engage them early to set direction, or later to ensure completion? We investigate this strategic design problem experimentally, where collective success requires coordination on both direction and effort. We find that sequential engagement significantly outperforms simultaneous action, following a clear heuristic: stars should lead when the broader team is disorganized (to focus attention) but anchor…